![]() ![]() "The ability to present ideas to the c-suite, create a compelling business case for multi-million dollar investments and work cross-functionally to gather buy-in from stakeholders." His newsletter is highly useful and where I first learned about the phrase "executive presence," which he defines as: They need to learn how to use them to their advantage.Ĭheck out the Chrome extension AIPRM for ChatGPT. SEOs shouldn’t be worried about AI tools. Utilizing AI toolsĪI tools are exploding by the bucket load, and so are the sheer number of ways that SEOs are figuring out how to leverage machine learning – from keyword and cluster research to meta descriptions and page titles. “I’m doing (insert task) because it (explain the value it delivers).”īecause if you can be replaced by an AI tool, you will be.Here’s a line that every SEO needs to master for every task. No matter what role you currently have, from executive to strategist, you’ll need to be clear about your role’s value and the tasks you undertake – and learn how to articulate that value. As such, people and businesses will be careful where budgets go. We’re living through a potential recession and a cost of living crisis. But for many on the agency and even client side, it’s a skill too few understand. If you work as a freelance SEO, you’ll have this one down already. In this article, I’ll cover seven emerging skills that SEOs will need to master to ensure their place at the table in the goliath SEO industry. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028.īut, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. ![]()
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